Finding your first clients - Or how to start your salon
You know that when you start a new salon finding your first clients can prove to be the most difficult task. Just how do you attract those first fee paying clients? And how can you do it for almost FREE. Yes that’s FREE advertising ideas. Certainly if you want to make a quick start then the phrase ‘Charity begins at Home’ really does ring true.
Your First Clients
Why? Because your first clients can be your family and your friends. You will have to use these people in ways you never thought possible. These people can help you to quickly and effectively build your client database.
Setting up a Salon
Write a list of as many of your friends and family as you can that will help you in your quest to build your salon business. OK now you’re armed with your list you can do either/or both of these ideas:
Salon Start Up idea No. 1.
Give each person on the list 4 special invite cards with their names on. These cards are to be given to their friends. They allow their friends a special treatment worth £ XX when they book in for a treatment worth over £ XX. These cards also expire on XX/XX/XX. (That way you can repeat the deal at a later time!)
Now, if all 4 cards are redeemed each person gets a special treatment worth £ XX FREE (DO NOT make this the treatment the person normally has - that would be taking money out of YOUR till) The treatment should be something they don’t usually have - that way if they like it they might come back and buy one later.
So, lets say you have 15 friends on your list. That’s 15×4=60 vouchers. If just 20 are redeemed that’s 20 more clients. And you can keep on repeating this time and time again.
Salon Start Up idea no 2.
Can any of these friends hold a “pamper party” for you? You know the idea. Each person holds a party. You do mini taster-treatments at the party offering them incentives to book in for a full treatment at a later date. The party host then gets a FREE treatment worth £xx for their troubles.
HINT: At these parties you MUST get everyone’s names, addresses, phone numbers and emails. These are the people you’ll be marketing to in the near future.
Free Advertising
A word of warning. When you’re giving your friends or family treatments you’re doing just that. At that point in time they are your clients and deserve to be treated as such.
Starting up
Hopefully these two concepts can be adapted to work in your salon. The great thing about them is that they’re almost FREE to do and the results should speak for themselves.
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