Beauty Salon Marketing

Are you thinking of setting up a beauty salon, or setting up a hair salon? Wondering if the Credit Crunch or recession makes this a good time to be starting a beauty salon?

Jonathan Jay, founder of business growth consultancy SuccessTrack, believes that an economic downturn is the best time to start a new business venture. He’s so convinced that he’s running a free seminar in London for people thinking of starting a business - StartUp Now UK

Jay gives 7 reasons why this is a good time to be starting a business, most of which could apply to setting up a salon if you apply the thinking to a local level -

1. The nervous will be getting out of your way - there is less competition from other start-ups.

2. The ‘top dog’ in any industry is often so weighed down in administration and tradition they will struggle and make cutbacks. You can enter markets the big companies can’t afford to market to any more.

3. The job market will be flooded with talented people made redundant by struggling businesses. These people have the fire in their belly to work with you to be the next market leader.

4. Commercial rents are lower and you can pick up good property bargains.

5. While everyone else is moaning about how bad everything is, you have the opportunity to build your own empire and then everyone will say, “How did that happen?”

6. Excellent sales and marketing always wins and if you focus on these two areas of your business and don’t get your attention diverted by other details you will come out of any recession stronger as a result.

7. Get used to not using credit and build a strong business out of cash flow; negotiate harder and get discounts wherever possible; if you can make it happen in lean times you will be the winner in better times.

(If you want tried and tested ideas to improve your marketing during a recession, watch out for a new product we are launching soon. Join our newsletter, using the box at the top right of this page, to be informed as soon as it launches!)

If you are starting a salon, we have some articles here on Beauty Salon Marketing that you may find useful -