As more salons and spas are using websites to attract new customers, more salon owners are testing Google’s Adwords service to advertise their beauty business on search-result pages. Did you know, there’s a service you can use to spy on any of your local competitors?
Try SpyFu (UK) or SpyFu global/US
Just type the website address you want to check into the box at the top of the page, click Search, and you’ll get tons of valuable information. What they are spending, what their cost-per-click is, how many clickthroughs they generate, what keywords or phrases they are targetting, who the competitors are… plus graphs of their trends over time. As they say on the site -
“SpyFu lets you see which keywords your competitors are buying and which ones they optimize their site for. Once you understand the competition, you can beat them at their own game or you can exploit their weaknesses.
We get our data directly from the source; there are no middlemen. Every month, we extract 125 million ads and search results directly”
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