Happy New Year from the team at Beauty Salon Marketing!
Now the Christmas rush is over, it’s time to take a breath and think about the year ahead. As you put together your salon marketing plan for 2009, retail products may be a major component of your salon income. But what will be “hot” in the coming year? Beauty industry news website CosmeticsDesign-Europe suggests a couple of trends to watch.
Ethical cosmetics market to grow despite recession?
In an article last November, they report -
‘Values’ will not necessarily be sacrificed for ‘value’ when it comes to ethical purchasing in an economic downturn, according to a recent Co-op report.
The recent green spending report from the Co-operative Bank has concluded that despite the first shakes of the financial crises being felt last year, ethical spending still grew in 2007.
Ethical cosmetics purchases grew slightly higher than the market average, reporting 16 percent growth with the market value reaching ₤448m in 2007.
The emotional attachment that some consumers have formed with certain ethical choices is likely to fuel continuing purchases, according to the report.
This will work in particular when there is not a large premium to be paid for the ethical choice, for example with fair trade products.
And in a December article they add -
Aside from organic, 2008 was the year a number of peripheral trends took centre stage, including ethical, fairtrade and carbon footprinting. There have even been suggestions that the concept of food miles will be making its way into the cosmetics arena in 2009.
It is clear from the growth of the market for organic, natural and fairtrade that the ideals of the eco-consumer are beginning to make their mark. The industry is reacting with a plethora of standards, certificates and regulations, however whether this will in turn boost sales remains to be seen.
Top 10 Beauty Ingredients for 2009
In another article in December, they summarise a report from PR company Pierce Mattie, predicting the top 10 beauty product ingredients set to hit the big time in 2009 -
The public relations firm said the trend for natural cosmetics would evolve over the year ahead with the emphasis turning to ingredients that offer targeted benefits.
Pierce Mattie PR said being green or natural would no longer be sufficient.
Among the ingredients tipped for success in 2009 were a number of fruits that go beyond the natural and offer various beauty benefits.
Blueberry, for example, is expected to find its way into more and more skin care products on account of the vitamins, antioxidants, amino acids and fatty acids that it contains.
Other fruits mentioned by Pierce Mattie PR are rarely chosen for the fruit bowl but are becoming popular choices for cosmetic formulators.
These include acai, goji berries, acerola and baobab. They all have specific properties that make them suitable for different cosmetic applications.
For example, acerola is packed with vitamin C and is expected to turn up mostly in skin care products that target redness and inflammation.
What have been the best selling retail products for your salon in 2008? And what are you predicting will sell well in the coming year? Leave a comment below and let us know!
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