Do you want to increase your salon retail product sales in 2009? Perhaps you’re looking for a way to differentiate your salon and add value, to improve your marketing in the credit crunch or recession? A report from Datamonitor may offer a useful suggestion… could you sell Beauty Foods? Cosmetics Design Europe reports -
In a survey of the top ten packaged goods trends, Datamonitor has tipped beauty foods for success in the coming year.
The market research firm said the trend has great potential despite still being in its infancy. Indicative of the long term promise of beauty food and drinks is the number of well publicised launches from big players in the industry.
Big hitters enter market
Datamonitor named Masterfoods as one of the leading companies to have recently entered the beauty from within market.
Its Dove Beautiful Milk Chocolate is packed with ingredients that are purported to nourish the skin including vitamins C and E along with biotin, zinc and cocoa flavanols.
And in the U.K., Beauty Spring Water touts its Praventin ingredient as rich in Lactoferrin to help reduce acne.
Nestle also hit the headlines this year with the high-profile launch of the beauty juice Glowelle, which is formulated with vitamins, phtyo-nutrients, botanical and fruit extracts that are combined to fight the signs of aging from the inside.
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"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the
"After 20 years in the beauty trade I applied just one of the ideas in the
"Since buying
"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date."
- Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK