So you’ve put together a great offer to promote your salon, and now you want to attract more customers by using it in a leaflet distibution to your local area. Here’s a quick tip to increase the response rate from your “door drop”.
Put your Special Offer leaflet inside a plain white envelope and seal it shut. And don’t write anything on the front of it. Human curiosity means that we just have to open a plain white envelope to see what’s inside. So your leaflet has more attention focussed on it than all the other leaflets that are stuffed through the doors of your potential clients every day. If you’ve constructed a strong offer (as we show on the free DVD), that extra attention should increase your response rates.
Note - just as we suggested about Yellow Pages adverts, please remember to test and measure. This tip has worked for all the salons we’ve used it with, but we also made sure they kept track of the responses they got, so that they could see that the extra cost was more than equalled by the extra boost to their revenue and profits.
"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the 
"After 20 years in the beauty trade I applied just one of the ideas in the 
"Since buying 
"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date."
- Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK
"Totally reformed the way I now market my salon. I went from getting very mediocre results where I've been lucky to break even - to spectacular results! The traffic to my salons has increased significantly, and I'm now really confident with