Salon Marketing promotions to make the most of the World Cup
Love it or loathe it. The football (or Soccer) World Cup is fast approaching. You might be eagerly awaiting the first match or dreading the entire circus. Either way why not turn the event to your advantage? Try running a football related salon promotion.
Choose from any of our 7 suggestions:
Salon Promotion Idea 1.
Run a sweepstake in the weeks before the event. So everyone who books in for a ….. treatment gets to take a team out of the hat. Should that team win the tournament then the winner gets a FREE ….. valued at £…..
This is a great promotion as you can limit it to the number of teams involved.
Salon Promotion Idea 2.
Run a football themed treatment. “90 minutes worth of pure indulgence split into 45 minute sessions.”
In the first half indulge in …. etc.
Then, at half time, …. etc
Then the second half …
Salon Promotion Idea 3.
If the idea of football really does turn you off why not make your salon a football free zone? Where you guarantee that any discussions about the football will be banned.
And, should the topic arise then £…. will be donated to charity.
Don’t forget with this one to let your local press know. They’ll lap up a story like this!
Salon Promotion Idea 4.
Run another sweepstake where all the England players (or your chosen country) are entered and the winner is the person who picked the player who scores the most goals.
Salon Promotion Idea 5.
Whilst the tournament is on put together three different packages of treatments. The first package will be available should your chosen country win. You could call this the “Wow we’ve won” package.
A second package available should your chosen team draw. The “All Square” package.
And a third package of “Better Luck Next time”
Each of the chosen packages available directly after each game.
Salon Promotion Idea 6.
Put together a “Football Widows” package. A special package of treatments available throughout the tournament. You could also go a step further here by having a set package for each round of the tournament.
Salon Promotion Idea 7.
Get ready for the end of the tournament with a “No You’ve Got His Attention Back” offer. You could run this as a very ‘tongue in cheek’ promotion. Hinting about the lack of attention men have been giving the women in their life during the games.
Good luck with your efforts! And remember, you don’t only have to use these ideas for the World Cup. Tweak them, give them a spin, and use them for any big sporting event that will be big news where you live.
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