We’ve had a lot of new vistors to the Beauty Salon Marketing website in the last few weeks. A warm welcome to you! To help busy salon owners quickly find what you’re looking for, we’ve compiled a list of the most popular articles on the site. (If you want to put your salon marketing on “autopilot” please have a look at the Salon Owner’s Marketing Toolkit)
Probably the most popular article overall is our white paper - Getting Through the Credit Crunch, How to Recession Proof Your Salon. It has been read and downloaded thousands of times since we posted it a few months ago. Amidst the doom and gloom we reported some potentially positive news for the beauty industry in Credit Crunch, Women Sacrifice Food Before Beauty.
Starting a Salon - What to Name Your Salon attracts many visitors looking for ideas for beauty salon names or hair salon names. If you are looking for ideas for salon names because you’re setting up a salon, have a look at our article - Setting up a Salon, is now a good time to start a salon? - which also has links to our related articles on starting a salon at the bottom of the article.
With Christmas fast approaching, many salon owners are looking for ideas for salon Christmas promotions and Christmas marketing. Our article on Salon Promotions, Christmas Retail Product Ideas is proving very popular!
A lot of people are looking for ideas and inspiration for beauty salon logos and hair salon logos. If you’re thinking about the design of a salon logo, try our articles, Beauty Salon Logos, Hair Salon Logos, Free Logo Design Templates and Salon Logos, Salon Websites, Free Design Inspiration. We’ve also compiled a list of some of the best places to find free photos and images for your salon website, salon posters, or salon leaflets - Salon Advertising, Free Stock Photos for Websites, Posters, Leaflets.
Salon business plans and salon marketing plans are always important, but especially in these difficult economic times. We’ve provided a list of some of the best sources for free business plan templates - Salon Business Plan, Free Business Plan Templates. And if you are working out your salon marketing plan for Christmas or another important salon promotion, take a look at Marketing Plans, Business Plans, a Lesson from Winnie the Pooh.
Many people are looking for hair salons for sale, or beauty salons for sale, despite the gloomy predictions about the economy. If you are thinking of buying a salon, we compiled a list of some of the business for sale websites that seem to have the best lists of salons and beauty businesses for sale - Salons for Sale, Business for Sale Websites. And if you’re in the USA, you may want to try the business valuation service we mentioned in Selling or Buying a Salon, What is Your Salon Worth?
Salon websites are becoming a hot topic. As money gets tighter, many large companies are switching more of their marketing budgets to web marketing, where they are finding they get a better return on their investment… and many savvy salon owners are following suit! We recently started a new service for salon owners wanting to take their salon websites to the next level of sophistication. But if you’re just getting started with internet marketing and salon websites, you may want to look at these articles -
- Your Salon Website - Search Engine Optimisation (SEO) basics
- Salon Websites - 3 steps to protect your domain name
- Internet Salon Marketing - 10 reasons to use Facebook
- Salon Internet Marketing - Google submit your content
- Salon Internet Marketing - Where does Google find reviews?
- Salon Internet Marketing - should you advertise your salon online?
- Internet Salon Advertising - have you tried Brownbook?
Salon promotions, retail sales, leaflet drops, advertising, publicity, and other salon marketing ideas are always popular. Here are a few of our most popular articles -
- Salon Marketing - How to get free publicity
- Quick Tip - How to do discounts or vouchers
- Do you let retail sales walk out of your salon?
- How not to sell gift certificates… and secret shoppers
- Salon Promotions - Increase results from your leaflet drop
And if you are looking to share ideas, discuss problems and get support from other salon owners, we highly recommend the Salon Geek forum.
If you find any of these articles useful, why not sign up for our email newsletter (using the form at the top-right of the page) and we’ll send you email updates about new salon marketing ideas, tips and articles when we add them.
"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the 
"After 20 years in the beauty trade I applied just one of the ideas in the 
"Since buying 
"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date."
- Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK
"Totally reformed the way I now market my salon. I went from getting very mediocre results where I've been lucky to break even - to spectacular results! The traffic to my salons has increased significantly, and I'm now really confident with