Want to improve your salon marketing in the recession? One of the most important factors in your salon marketing plan is to focus on improving your marketing ROI (Return On Investment) - the “bang for your buck” that you are getting from your marketing spend. And one way to do that is to find ways to generate free PR or publicity.
With that in mind, take a look at a useful website we discovered recently - Beauty PR Pro - ‘”A salon and spa owner’s guide to getting good at getting press”
Sharon and Alex have some great articles and ideas for ways to get publicity and press coverage for your salon or spa, from traditional news media, to “Web 2.0″ services like Twitter. And if you subscribe to their blog, they’re offering a free ebook called “Life-Changing PR for Salon & Spa Owners”
Related articles on Salon Marketing and publicity -
- Salon Marketing - How to get free publicity
- Salon Promotions - what about a Swishing Party?
- Internet Salon Marketing - 10 reasons to use Facebook
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