Beauty Salon Marketing » » Salon Advertising - 10 Tips for better customer testimonials

Salon Advertising - 10 Tips for better customer testimonials

On our free Salon Marketing DVD, we explain the key elements that make a great advertisement. One of the most important elements is “credibility” - will your prospective customers believe what you are saying? Using customer testimonials can be an effective way to make your salon or spa’s advertising more believable.

Copyblogger has a useful article on how to use customer testimonials more effectively in your promotions - 10 Quick and Simple Ways to Power Up Your Customer Testimonials. Have a look round while you’re there, they have lots of great articles to help you when you’re short of inspiration for writing your next salon offer, poster, newsletter, leaflet drop, advertisement…

As an example, you can see how we use customer testimonials on our Essential Salon Owner’s Marketing Toolkit page (we group them together, as the article suggests, with photos of the salon owners who gave them, in the right-hand column)

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This entry was written by admin, posted on July 31, 2008 at 10:31 am. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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"I can't believe it! I took just one letter from the pack, tweaked it just a little to suit my circumstances, and... 33% response rate. Great!" - Fiona Bullard, Lilly Holistic Beauty Clinic, South Way, Blacon, Chester

"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the marketing tools I got as an Inner Circle member - the flyers, the sales letters, the ads and all the advice and help - I paid for that whole machine inside two months. In fact in the first two months of having that machine, we took an EXTRA £72,000 in sales. I wish I'd had access to this marketing system 15 years ago!" - Cailee Byron, Hair & Beauty Professionals, Long Eaton, Nottingham

"After 20 years in the beauty trade I applied just one of the ideas in the Toolkit and have just had my best January EVER! A slump in the economy? PAH! Using the Toolkit, January generated £20,000 in sales which is £6,000 better than we have ever done before." - Joanna Philpot, Mayflower Health & Beauty Clinic, 35 Mayflower Way, Beaconsfield, Bucks

"Since buying my toolkit my numbers of clientele has improved beyond recognition together with each client spending more pro-rata than ever before. I am now in the process of employing more staff and have the confidence to do this knowing that the help I have from Martin is second to none." - Diane Matthews, Diane Matthews Clinics, 118a North Street, Romford, Essex

"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date." - Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK

"Totally reformed the way I now market my salon. I went from getting very mediocre results where I've been lucky to break even - to spectacular results! The traffic to my salons has increased significantly, and I'm now really confident with my marketing. I would never go back to the 'old' way of marketing." - Catherine Trebble, Total Wellbeing and Dundrum Laser & Skincare, Dublin
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