On our free Salon Marketing DVD, we explain the key elements that make a great advertisement. One of the most important elements is “credibility” - will your prospective customers believe what you are saying? Using customer testimonials can be an effective way to make your salon or spa’s advertising more believable.
Copyblogger has a useful article on how to use customer testimonials more effectively in your promotions - 10 Quick and Simple Ways to Power Up Your Customer Testimonials. Have a look round while you’re there, they have lots of great articles to help you when you’re short of inspiration for writing your next salon offer, poster, newsletter, leaflet drop, advertisement…
As an example, you can see how we use customer testimonials on our Essential Salon Owner’s Marketing Toolkit page (we group them together, as the article suggests, with photos of the salon owners who gave them, in the right-hand column)


















"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the
"After 20 years in the beauty trade I applied just one of the ideas in the
"Since buying
"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date."
- Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK
"Totally reformed the way I now market my salon. I went from getting very mediocre results where I've been lucky to break even - to spectacular results! The traffic to my salons has increased significantly, and I'm now really confident with