In our free Salon Marketing videos, we explain the key elements that make a great advertisement. One of the most important elements is “credibility” - will your prospective customers believe what you are saying? Using customer testimonials can be an effective way to make your salon or spa’s advertising more believable.
Copyblogger has a useful article on how to use customer testimonials more effectively in your promotions - 10 Quick and Simple Ways to Power Up Your Customer Testimonials. Have a look round while you’re there, they have lots of great articles to help you when you’re short of inspiration for writing your next salon offer, poster, newsletter, leaflet drop, advertisement…
As an example, you can see how we use customer testimonials on the Salon Marketing Toolkit page (we group them together, as the article suggests, with photos of the salon owners who gave them, in the right-hand column)
Related posts:
