Jill Groves, author of the “Selling With Energy” manual in the Essential Salon Owner’s Marketing Toolkit, has a quick tip to help you boost the number of referrals you get from your existing customers. This tip comes from a hair salon, but could easily be used for marketing beauty salons, nail techs, day spas, massage services…
An Incredible Referral Tip
Anne and Jane of Galleria Hair Dressing really know how to get results. These girls never give up. Check this out. When a client has finished their visit the girls hand them their Happy Form to fill out, only on the bottom of the form the girls have added one simple question: “We would like to give your friend a $40.00 gift voucher to come here as well. If you would like us to surprise your friend with a $40.00 voucher please write his/her details below. When your friend redeems this voucher we will also give you a $40.00 voucher as a big huge thank you for recommending us”.
Note - $40 (about £20 UK) may sound like a lot of money, but chances are that the person is happy with their existing hairdresser and they are going to need a strong incentive to try someone new. And if you can convert them to your salon, what will that be worth (in increased income) to you over the next 12 months?
We all know that word of mouth recommendation is the most effective way to get new customers - this is one way that you can make it happen, rather than waiting for it to happen (as we suggest in our White Paper - Getting Through the Credit Crunch, How to “Recession Proof” Your Salon)
"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the 
"After 20 years in the beauty trade I applied just one of the ideas in the 
"Since buying 
"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date."
- Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK
"Totally reformed the way I now market my salon. I went from getting very mediocre results where I've been lucky to break even - to spectacular results! The traffic to my salons has increased significantly, and I'm now really confident with