Yelp is one of the “big guns” when it comes to local directories in the US, and now they’ve launched in the UK - Yelp UK
We have recommended before that as part of your online salon marketing plan, you should add your salon business details to as many reputable directories as possible. Research by Search Engine Optimization experts suggests that if you want to appear high up the rankings in Google local searches, it helps to have as many sites as possible referencing your business details. If they are as successful in the UK as they have been in the USA, Yelp is likely to become an important source of information for your potential salon customers.
Read Yelp’s Business Owner’s Guide first, then add your business using their Claim Your Business pages.
If you have internet-savvy customers, why not ask them to review your salon on Yelp - the more positive reviews you get, the better!
Related articles on Salon Marketing -
- Your Salon Website - Search Engine Optimisation (SEO) basics
- Salon Internet Marketing - Where does Google find reviews?
- Salon Websites - ranking factors for Google UK
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