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Beauty Salon Marketing » » Internet Salon Marketing - Google Maps UK adds traffic information

Internet Salon Marketing - Google Maps UK adds traffic information




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The “Google Blogoscoped” site reports - Google Maps UK Adds Traffic Information

Google Maps UK has finally added live traffic data to the major roads in England. As with other areas in Google Maps that have traffic data enabled, you can also let Google predict what the traffic situation will be like on any day at a specific time.”

Information outside London seems to be limited at the moment. We searched for “beauty salon” in Sheffield, Birmingham and Leeds and only major routes like ring roads had traffic information. It also seemed to suggest that traffic flow was roughly equal at 12 noon, and 5.00pm (the middle of the rush hour!). So the functionality is fairly limited at the moment, but expect it to get better fairly quickly as Google improves the service.

All very interesting, but what does this mean for a salon owner thinking about their salon marketing plan? Well, as Google continues to add more features, and improve its existing features, more and more people will be using it as their “first stop” to find local services like beauty salons and hair salons (from their home computer, or their mobile phone). This could be bad news for the publishers of Yellow Pages, but good news for you!

It can cost a lot of money to get a large salon advert in Yellow Pages, but listing well in Google’s local search and maps results can be achieved with a little time and knowledge, applied in the right ways. And as the Credit Crunch deepens, that’s good news for the salon owner looking to squeeze maximum returns from their salon marketing budget.

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