The Secrets to In Salon Sales Success Part 3. Drawing it all Together.
This is a marathon you’re running NOT a sprint. Within the last two manuals you’ve probably been supplied with enough information to make your head spin. This guide helps you to keep your focus and to keep going.
Applying what you’ve learnt time and time again. Without falling back into bad old habits.
Of course, some times there just isn’t time to apply everything you’ve learnt. With a fully packed salon you might not be able to: answer the phone with a smile on your face, make sure the magazines are neat and tidy, up-sell, apply your make-up (again!), gain re-bookings, brush your hair, learn which client you’ve got next, sell retail sales AND do treatments. PHEW!
However, just like eating an elephant you have to start somewhere ….
This gives rise to some ‘extras’ learnt along the way. Some top tips and advice that should provide you and your staff with the focus they need to keep focused. These include:
A Mission Statement
No longer the exclusivity of large organisations. A mission statement can give you, your staff, your clients and your investors (if you have any) a focus. An area often ignored by other, not so successful, salons.
This section gives you tips, techniques and advice as to how to create a killer mission statement for everyone to believe in.
A Vision
Subtly different from your mission, but ever so valuable nether-the-less. A clear, vivid, exciting and inspiring view to get involved with. With examples for you to follow.
Which leads onto:
Staff Involvement
The majority of successful salon owners I’ve ever spoken to have a high degree of staff involvement - in all areas of the business. Avoiding any pitfalls of an ‘us and them’ attitude.
Being more open not only empowers your staff but can lead to more leisure time for you!
Staff Appraisals
Again not just for exclusive use by large organisations. The staff appraisal can discover hidden talents and aspirations within your team. Talents and aspirations that, if properly identified and utilised, can be turned into an advantage.
Without which staff can feel stifled and under appreciated.
Staff Training
This follows closely on the heals of the staff appraisals. Dovetailing with each staff member’s aspirations and the areas where they can perform better on.
Either way the savvy salon owner employs staff training to their best advantage.
Keeping Everyone on Their Toes
By continually ‘Testing and Measuring’ you’ll get to know what does work, and what doesn’t in your salon.
Carefully changing each element at a time until you achieve a finely balanced success formulae.
Introducing ‘Professional Time’
The start of each day where each therapist is given time to focus on their job(s) in hand.
Ideal for a fully professional salon.
Give Away Control
Scary thought I know. But actually giving away the control can increase loyalty, response rates and staff ‘buy-in’. Still a bit scary though isn’t it?
Overall
A LOT to take in. But little, by little, you can get there with this final manual’s help.
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"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the marketing tools I got as an Inner Circle member - the flyers, the sales letters, the ads and all the advice and help - I paid for that whole machine inside two months. In fact in the first two months of having that machine, we took an EXTRA £72,000 in sales. I wish I'd had access to this marketing system 15 years ago!"
- Cailee Byron, Hair & Beauty Professionals, Long Eaton, Nottingham
"Since buying my toolkit my numbers of clientele has improved beyond recognition together with each client spending more pro-rata than ever before. I am now in the process of employing more staff and have the confidence to do this knowing that the help I have from Martin is second to none."
- Diane Matthews, Diane Matthews Clinics, 118a North Street, Romford, Essex
"After 20 years in the beauty trade I applied just one of the ideas in the Toolkit and have just had my best January EVER! A slump in the economy? PAH! Using the Toolkit, January generated £20,000 in sales which is £6,000 better than we have ever done before."
- Joanna Philpot, Mayflower Health & Beauty Clinic, 35 Mayflower Way, Beaconsfield, Bucks