Beauty Salon Marketing

“How to remove the hassle and headaches of marketing your salon - more than 174 tried-and-tested tools to create a stream of paying clients beating a path to your door!”

• 6 audio CDs
• 2 DVDs
• 2 data CDs
• 2 training manuals
• In-salon sales system
• Marketing plan / system
• Referral-generation system
• Client re-booking system
• 36 proven sales letter templates
• 6 written-for-you customer newsletters
• 8 ready-made business-boosting annual / seasonal promotions
• 41 tested salon advertisement templates (for local newspapers or magazines)
• 6 answer-phone scripts that “sell while you sleep”
• 3 “sell-over-the-phone” scripts to upsell and increase bookings
• 3 “reactivate-lapsed-client” letters, proven to get them back through your doors
• 3 “lock-in new-client” letters that increase your re-booking rate
• 5 Yellow Pages (or local directory) advert templates to out-sell your competition
• All tried and tested over the last 4 years, and proven to work by hundreds of salons in the UK, USA, Australia, New Zealand and Japan
• Plus 59 adverts and letters uniquely written for, and tested by, dozens of UK salons and spas
• Plus telephone coaching and support from an expert with 3 years experience using this toolkit to help UK salons and spas multiply their profits, by improving their marketing
• Plus risk-free money-back guarantee

This international-bestselling Salon Marketing Toolkit is now available, for a limited number of salon owners, in the UK. Exclusively supplied, supported, and customised for the British market by Beauty Salon Marketing UK.

Will you be the next salon owner to qualify for your “30-Day Test Drive” of this toolkit?

…and start getting results like these…

“One letter… 33% response rate“

“Two months… an EXTRA £72,000 in sales”

“Using the material for two-and-half weeks… I have already taken £1403 worth of extra business“

“My numbers of clientele has improved beyond recognition together with each client spending more pro-rata than ever before”

“My best January ever… £6,000 better than we have ever done before”

“Spectacular results! The traffic to my salons has increased significantly“

“FOUR TIMES the response of any of our previous advertising… 30 new clients just off that one ad!!”

Important Note : to maintain the exclusive competitive advantage of our Marketing Toolkit users, and to enable us to give in-depth support to our customers, numbers are strictly limited.

Are you tired of constantly trying to find better ways to advertise and market your salon?

We’ve all been there. You’ve had a long day in the salon and now you’ve GOT to write and send those sales letters for your next promotion (Mother’s Day, Christmas, Valentines, Summer…). Or you’ve got to send the advertising copy to the Yellow Pages or you’ll miss the deadline. AND then there’s the newsletter that you promised yourself you’d do…

…and what about the newspaper advertising you wanted to try? Should you do a leaflet drop to local households?

You’ve got a great salon, and the customers love the results they get… so why aren’t more of them telling their friends? Shouldn’t you be getting more referrals? And your staff… you just know they could be selling more… more rebookings, more add-ons, upselling, more retail products… so what’s stopping them?

And maybe there’s a recession looming… or is it a “credit crunch”? Either way, everyone’s saying that customers will be tightening their belts and spending less…

…and just how much should you be spending on marketing? And what response rates should you be getting? You know you should have a salon marketing plan, but where do you start, what should go in it… and where are you going to find the time?

Why didn’t they teach this stuff in college? You thought you’d be working in the beauty industry, not spending every spare minute of your time devising salon promotions, adverts, newsletters and the like.

So now you’re searching the internet, looking for clues, looking for answers, looking for ideas you can use… readymade salon advertising templates, proven salesletters, a phone sales script, ideas for promotions, a salon marketing plan, a system that works, some sales training materials to use with your staff… something… anything…

There must be an easier way! If only you could get your marketing done for you!!

STOP!!

First, let me give you some good news. You are already ahead of the game… ahead of the majority of salon owners. The fact that you’re actively looking for answers means that you have one of the most important characteristics of successful business-owners… you’re prepared to take action!

You’re not burying your head in the sand. You’re not moaning that the world is unfair and this isn’t how it is supposed to be. You’re not telling yourself that you know everything, and everyone else is wrong!

You may not know it now, but you have already taken the first steps on the road to making your salon the successful business you know it can be. Because, when things are not going the way you want, you are actively looking to learn something new, to do something different!

So now let me ask you, “What do you want?”

• Do you want a smooth-running business that lets you concentrate on doing the work you love, with clients who appreciate you?
• Do you want to lead a successful team of therapists, delivering great results for customers, making good money, and having fun doing it?
• Do you want a business that virtually runs on auto-pilot, giving you the free time to travel, to spend time with your family, or to pursue your other interests?
• Do you want to build a chain of salons or spas, with motivated staff and managers running the day-to-day business, so that you can concentrate on developing the strategy?
• Do you want to build a business that will appeal to buyers, so that you can sell it and retire, or move on to other things?

All those things are possible. From one-person mobile beauticians, to multi-salon businesses, our Toolkit owners are already getting the kind of results you want, right now, in salons across the UK. You don’t have to do it all on your own, you don’t have to reinvent the wheel… when you have the right marketing system…

All you need is a proven system to get you where you want to be!

Now, if you were to consider investing your hard-earned money in a ready-made marketing system to help you, most likely there are four things you would want from it -

First - you want to see some quick results - more clients, more bookings, more retail sales, more referrals… more profit! You want to see if our system can really deliver what it promises, and you want to know quickly, within a few days or weeks. (And you want the personal boost to your confidence of knowing that your salon can be the successful business you dream of… and you can be a successful business-owner… you just need the right marketing!) That’s why, if you qualify, we’ll give you the unique “30-day Test Drive” with coaching and support, so that you can quickly discover if this is right for you.

Second - you want a system in place that’s going to virtually put your marketing on auto-pilot. That’s going to keep delivering profit-boosting results, month-after-month, year-after-year, without you having to constantly reinvent it. Don’t just take our word for it, read the reviews in the right-hand column, all written by existing toolkit owners.

Third - you want to talk to an expert, someone who has been working with UK salons for years, who understands the market and knows what works. CDs, DVDs, sales manuals, letter templates, ready-made adverts… they are all hugely useful… and it’s even better when you have an expert on the end of the phone to guide you to getting the best results for your individual situation. That’s why, even during your 30-day Test Drive, we give you telephone coaching and support, to make sure you are getting the best results you can.

And fourth - you want a guarantee! You want to know that your hard-earned money is being invested with a professional company who will help you get the results you want… or give you your money back. That’s why we give you a risk-free money-back guarantee.

With all that in mind, let me introduce you to…

The Essential Salon Owner’s Marketing Toolkit

Now you can now turbo charge your advertising and promotion. Generate results that you previously thought impossible AND put in place a system so that it will happen time and time again. Here’s what other toolkit owners have said:

“Sales have quadrupled…! My first foray into the toolkit was I wanted to read it all, all at once. But the realistic part of me thought “NO NOT SMART”. So I started by reading and re-reading and reading again and then listening and re-listening to Jill’s CD. I was for the first time in over 25 years truly excited about the possibilities and was wishing fervently that I had been aware of these very simple systems, ideas, and explanations all those years ago, for I feel sure that I would be in a whole other place now had I had this TOOLKIT way back then. This will allow me to develop a TRUE point of difference in our over crowded beauty industry.
My last client on Saturday was a new client and I decided to apply some of what I had learned to this new client. The results were fantastic, not only did I have a wonderful experience but my client left by saying, “WOW, that was the best experience I have ever had Thank you so much.” Not only did she purchase all the products I suggested but she rebooked her next 6 appointments. I was thrilled and overwhelmed that it had been so easy.
Since then my sales have quadrupled, I have put our new phone script together and our weekly offers from now until Christmas, and I have put together our answering machine scripts for the next 6 weeks. I can’t wait to see the results.
Thank you for giving me back my reason for being in the beauty industry, and for being in business for myself. ” Leah Hutton, owner of ‘Exclusively You’

…more customer reviews, from the UK and around the world, in the right-hand column

“I love it! I received your essential toolkit this week and so far I love it! A lot of the stuff I have read seems really basic and that’s exactly what I need right now. Everything I’ve seen so far is either a cool new idea that I’m sure would work or something I’ve forgotten and needed to re-implement. I can’t wait to go through the rest. My staff LOVES the packaging and I intend to use it!” David Pryor, owner of ‘A Touch of Health’

Why not make the marketing of your salon childs-play? Say you want to write a strong letter to all your existing clients about your latest special offer. You’ll be able to pull a letter right off the CDs that come with the toolkit, add in your salon name and details and press ‘print’. A stunning, hardworking instant letter comes right out of your printer. No more agonising over what to write. No more tears of frustration. Just a hardworking letter right into your hands. What could be simpler?

“So, you want a Salon that’s on fire with satisfied clients and staff…?”

Three years ago, we saw the fantastic results being generated by salons in Australia, the USA, New Zealand (even Japan!) who were using the Essential Salon Owner’s Marketing Toolkit. Our research told us that the same results could be achieved by Salons using the kit in the UK. This was just too good to be kept by the Australians! So we brought it to the UK. And over the last 3 years, with many tweaks and amendments to suit the UK audience, it has been doing just that!

…and we’ve tested every advert and letter to see what works for the UK …and added another 59 letters and adverts, specially created, tried and tested, for UK salons

But what will the toolkit do for you? Well imagine if …

• You had a complete system, a marketing plan which generates new clients without you having to agonise over promotions
• For every client visit you could double, treble or even quadruple the average sale from that client
• You had the tools at your finger tips that could fill every treatment room for every hour of the day
• Employees were queueing up outside your door wanting to work for you
• You choose exactly which clients you want to work with and which ones you don’t
• You were able to help your staff at least double their product sales
• You were confident that your staff communicate the right things at the right time to your clients
• Your prices could be raised without fear of losing business
• You knew almost precisely, that when you run an ad or send a letter that it will generate spectacular results

How do you think your salon would look, and how do you think your life would change?

“Systematically Puts Your Salon Marketing on Automatic Pilot”

…and what’s more it virtually does it all for you. This is the only toolkit that’s written exclusively for salon owners like you. No generic ads or templates. No vague sales advice that you have to modify to suit your business. It’s all in there, designed just for your salon or spa.

So what is in the toolkit?

Essential Salon Owner’s Marketing Toolkit

The Toolkit is a combination of hard-copy manual, classroom-style ‘kick-start’ tuition, CD & DVD Resources Library, on-going coaching, and it comes with bonuses valued at literally thousands of pounds. Let’s start with the Hard Copy Toolkit Manual:

1. Real adverts, real sales letters, real newsletters all written just for the beauty salon industry

The 130 page, Simple Salon Marketing manual gives you everything you need to take your salon to the next level of success - and it’s all done for you!

This isn’t theoretical ‘how-to’ stuff. On separate computer CDs, you will find the soft-copy templates of these ads, sales letters and newsletters, just as they were first written. You can do as little as simply open these adverts and sales letters on your computer, change the contact details to suit your own business, and save them as your own ad!

Then simply print them out and give them to your local paper, or put them in an envelope and mail them out. Literally hundreds of hours and years of research have gone into these ads, sales letters and newsletters. They have been tested and proven to work, over and over again.

Total value in excess of £5,300!

The ready-made, tried-and-tested adverts, sales letters and newsletters in the Salon Owner’s Marketing Toolkit are worth at least twice the investment in the Toolkit alone!

But of course, there’s far more in the Toolkit than winning adverts and sales letters….

2. “Selling with Energy” by Jill Groves

This 85-page purpose-written easy-to-read manual is the best in-salon sales training course ever produced for the salon industry.

Complete with instructional audio CD, “Selling with Energy” shows how to double, treble or even quadruple your in-salon sales. Boost your sales skills, and teach your staff to sell more, even when they don’t like thinking of themselves as “salespeople”.

In this amazing manual, you will discover:

Chapter 1 - Taking the Phone Call

The crucial words you must say - and the questions you must ask - to maximise your chances of getting the appointment. Remember, ‘what are we really selling?’

Chapter 2 - Upselling on the Phone

You will be amazed at what can be done to increase average revenue per client visit - even before the client has entered the salon.

Chapter 3 - The Answering Machine

Most businesses regard the answering machine as just another business tool, and not a very important one at that. But you’ll discover how you can turn your answering machine into a powerful sales-maker that generates profits while you sleep!

Chapter 4 - First Impressions Do Count

You’ve secured the appointment, even managed to interest the new client in other services she didn’t even ask for. Now comes the ‘make or break’ - those first few seconds when she enters your salon for the very first time. Do you pass, or fail?

Chapter 5 - The Wow Factor

When your client walks out of your salon, stands on the pavement, shakes her head smiling to herself and says ‘WOW!’, then you know you and your staff have done a great job. This chapter will show you how to achieve that WOW factor.

Chapter 6 - Selling in the Room – the DO’s and DON’Ts

Do you simply give your client the service she booked – or do you use every opportunity to upsell products and other services? Here’s how to do both.

Chapter 7 - Selling at the Counter

The deadly sins – and the easy virtues – that make upselling at the counter so simple.

Chapter 8 - Value-Adding – Booking in Advance – Why and How to

It’s about HOW you ask the question.

Chapter 9 - Upselling from your Client Files – Your Data Base

What a database can tell you about your clients. How you can squeeze more juice from the orange.

Chapter 10 - After-Service Selling

How you solve a problem is 10 times more important than the problem ever was.

Manual and CD, valued at £282

3. The Salon Owner’s Marketing Library of Audio CDs and Video Tutorials

Play them in your car while you drive to work, copy them to your MP3 player, use them to train your staff. These CDs contain easy-to-understand marketing and sales ‘gold nuggets’ that you can instantly apply in your business – actually, you’ll be eager to apply them as soon as you get out of the car!

DVD 1 : “Why Everything you’ve Ever Been Told about Salon and Spa Advertising is Wrong!”

Greg Milner, “The Marketing Guy”, reveals the secret tips and techniques that get your mail opened, get it read, get it acted on. Plus the little-known value-adding techniques that will make it impossible for your rivals to compete, while costing you next to nothing. Recorded before a live audience of salon owners.

Valued at £21.00

CD 1: “How to Double Your Retail and Product Sales & Keep Your Staff”

Highly-successful salon toolkit owner Tracy Orr reveals some of the secrets of multiplying your profits from retail and product sales… and keeping your staff on-board.

Valued at £29

CD 2: “Queen of Referrals - How to Turn $800 (£400) worth of Treatments into new business worth over $200,000 (£100,000)”

Jill Groves teaches you how to turn your clients into referral-generating profit-boosters for your salon… and have them enjoy doing it!

Valued at £29

CD 3: “5 Secrets to Finding, Hiring & Keeping GREAT Staff for your Salon”

Andrew Finkelstein shares his secrets for solving the sort of staff probems that most salon owners face, and building a team that will take your salon to the next level

Valued at £29

CD 4: “How I used Simple Marketing Strategies to Build a US $1.4m a Year Day Spa”

David Pryor, reveals the techniques he used to build his hugely successful day spa business… and how he charges up to $3,499 (more than £1,700) for a massage!

Valued at £64

CD 5: “How to Get More Clients Spending More £££s with You More Often”

Greg Milner, the original co-creator of the Essential Salon Owner’s Marketing Toolkit in Australia talks you through how to use the tools and techniques to maximise revenue and multiply your profits… and build the salon business you really want!

Valued at £27

4. One-to-one Marketing Coaching and Telephone Support

You may be thinking something along the lines of

“Well, all that sounds wonderful…but I want more than just a Toolkit. I want somebody to show me what to do, step by step!”

We’ve anticipated just that!

No, you will certainly NOT be simply sold the Toolkit and left to your own devices. No way. We simply don’t do that. We want you to be sucessful with the toolkit. We want YOU to get results.

(Yes, you can buy other ‘marketing’ packages, and you know what happens - you hand over your money, and that’s the last you ever see of the promoters. Not with the Essential Salon Owner’s Marketing Toolkit!)

In fact, many people say that this is the MOST VALUABLE part of the whole toolkit. It’s your on-going, One-to-One Tele-Coaching, which comes as standard with the Toolkit package.

During your initial 30 Day Test Drive, we will work intensively with you (on the phone and via email) to get you up-and-running quickly and using the tools in a way that best suits the unique situation and needs of your business. And then, every month, for the next 3 months, you speak directly with the Beauty Salon Marketing team. Just you and us, for 30 minutes, in which you can ‘pick our brains’ on any marketing or sales topic you choose, PLUS we can talk you through suggested changes to any printed marketing piece, sales letter or advert you’re working on at the time.

This coaching alone is worth over £500 for the first 3 months of your Membership.

PLUS this extra bonus…

Free Bonus: Two Critique Certificates

Use these certificates, at any time, to have the Beauty Salon Marketing team review and suggest profit-making changes to any two printed pieces of marketing material, eg. adverts, sales letters or brochures.

Normally £350 - Yours Free

By now, you’re probably thinking -

“With all this stuff in it, this Toolkit is going to cost me a fortune!”

NOPE!

Everything in the Toolkit, if sold separately, would cost you well over £6,500

…and yet, we are selling all this for just £2,100

…and for a little extra, you can even pay in manageable installments!

…and once the initial 3 months is over you can opt for additional tele-coaching if you need it.

Do you qualify for a 30 Day Test Drive of the Essential Salon Owner’s Toolkit?

During the Test Drive, we will work intensively with you (over the phone and via email) to take you from where you are now, to where you want to be. If at the end of the Test Drive, you are not convinced that the Toolkit is making a major contribution to boosting your salon’s revenue and profits, you can return it and pay nothing (other than the cost of postage)!

Obviously, we are making a serious commitment to your business when you take the Test Drive. There is no obligation to buy the Toolkit at the end of the Test Drive, but we need to know that you are not just “window shopping” and that you will put some effort into seriously testing it. You wouldn’t book a test-drive for a new car if you weren’t going to have time to drive it! It doesn’t matter whether you’re running a one-person business, or a multi-salon empire. If you’re ready to take action now to improve your marketing, we’re ready to help you.

So, if you would like to try it out, please get in touch, and we will have a chat with you to make sure that it’s the right decision on both sides. You can either -

1) Send an email to martin@beauty-salon-marketing.co.uk with all your contact details and we’ll call you right back.

2) OR phone my office on 0114 263 1232 and you may order over the phone.

Start now, before your competitors find out!

Send the email or call if you really want to get your salon marketing sizzling NOW. Before you know it, you could be making some giant leaps and bounds - and making your rivals green with envy!

Still not sure? Want to try a free sample first?

Order your FREE DVD and one-to-one coaching call now. It’s only a fraction of the material covered in the toolkit, but as you’ll see from the reviews, many people have found it very valuable… and have boosted their salon profits significantly, within days!

Read our new White Paper, Getting through the Credit Crunch - How to “Recession-Proof” your salon

Dedicated to filling your Salon with Clients,

Martin Smith

Beauty Salon Marketing UK, 31 Pinner Road, Sheffield, S11 8UG

Phone: 0114 263 1232

P.S. Please remember, in order to maintain the competitive advantage that our Toolkit owners are enjoying, and to ensure that we can deliver high-quality personalised service, numbers of new Toolkit sales are strictly limited. Please act now to avoid disappointment!