Remove the headaches and hassles from your Salon Marketing
If you’ve watched our FREE salon marketing videos you’ll have realised that getting your salon marketing right is just about as crucial as getting your treatments right. In fact, some would say, that the two go hand in hand.
If you get your treatments wrong (not that you do) and/or you get your marketing wrong then you’ll be lucky to stay in business.
And, just like getting your treatments right, getting your marketing right can be just as tough. But here’s the rub: you’ve worked really hard to get to be the great therapist/stylist you are. You’ve put in the hours and hours to get it all right. Perfect. All the time every time. Well done!
But (and doesn’t there always have to be one!) are you ready to put in the hours, to start the hard work, to burn the midnight oil to get your marketing right? Studying the text books. Making the mistakes. The hours of sleepless nights?
Salon Marketing ideas
Hopefully, after watching the FREE marketing videos you’ve got a flavour of what super successful salon marketing is all about. You know what elements need to be included to make you and your salon a success. You know that all these things need to be done time and time and time again.
But (THAT word again)… wouldn’t it be far, far easier to simply copy what other salon owners have done? Wouldn’t you be safer in the knowledge that what has worked for other people just like you will probably work for you as well?
Here’s the good news for salon owners
The Internet has served up numerous solutions to this difficult conundrum. (And I’m sure will continue to serve up even more) Offering expensive monthly payments here, every solution in a box there, coaching and support and who knows what else.
But, as a busy salon owner, do you want or even need all of this? Wouldn’t you far sooner have access to the tools you need to get your marketing right. Spot on. Cutting as many hassles and headaches as you can?
Don’t spend hours searching!
We have spent literally hours searching, looking and researching all the salon marketing assistance you can get on the Internet. We’ve weighed up the pro’s we’ve looked at the cons (And, oh dear me, there are a lot of those!) We’ve measured what we think are the most appropriate tools on the market. The ones we think you should certainly consider.
These are, what we think, are the most hard working, effective and suitable for purpose marketing tools for salon owners on the market today -
The “Daddy” of Salon Marketing Toolkits
The Day Spa & Salon Business Marketing Toolkit and ‘Inner Circle’ Membership Program. This really is the ‘bells and whistles’ programme. Packed with rich content that you can easily and readily adapt to your own salon or spa. To find out more information simply click here.
Yes you will have to fill in the “expression of interest” survey (which is a bit of a drag) but that is how John operates. He doesn’t want to deal with salons that are not committed.
But, when you compare the quality of his materials against the cost of purchase then it really is value for money. You may also consider this to be a little too ‘American’ (if you are not American yourself!). Personally I look beyond this. Yes, some of the material is a little “hard-sell”. But it is easier to soften (Just like adding water to whisky) than it is to take something that is ineffective and make it effective.
The Salon Marketing Starter Pack
Not ready for a full commitment? Want to ‘stick your toe in the water’ first? Then the starter pack could be just what you’re looking for. This really is a ‘chunk’ of the full salon marketing toolkit you see above. I would say that, if you can afford it, it is more worthwhile going for the full toolkit than simply the starter pack. But, if you have to, the starter pack is a great place to start!
Click here for more information.
Yellow Pages Advertising Kit for Salon and Spas
Ah the Yellow Pages. Blood sucking money grabbers… or your best source of business in the world? I don’t know. Only you can decide on that one. Two thing that I can tell you for FREE are that:
- Whatever advertising you do you should know EXACTLY how it is performing. You shouldn’t be spending a single penny unless you know what results are coming in. And Yellow Pages, more than anything, is included in this. After all when your Yellow Pages ad rep says “Take a bigger ad this year” if you know how it has been performing, you’ll know what to answer.
- Think about your target market. Are they Yellow Pages users? You know with so many folk having internet access on their phones, the Yellow Pages is fast becoming a dinosaur. If your target market don’t use Yellow Pages then neither should you!
Having said all of this, it is true to say that the Yellow Pages requires a degree of specialisation. For many businesses it is still the main source of revenue and the main advertising expense. You can make sure that you’re making the very best of your Yellow Pages entry by clicking here
PLUS
If you go on and purchase either the full Salon Marketing Toolkit, the Salon Marketing Starter Pack, or the Yellow Pages Advertising Guide I’ll personally send you:
- The Thinking Pad - my very own two page advertising effectiveness analysis tool. Never, ever again produce a duff ad by following the very simple process. Valued at £37 FREE
- Oh NO! My Therapist is leaving me - the easy-to-follow guide to what to do when you hear those spine chilling words “I’m leaving”. Normally retailing at £47.
For the full Salon Marketing toolkit click here
For the Salon Marketing starter pack click here
For the Yellow Pages advertising guide click here
"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the marketing tools I got as an Inner Circle member - the flyers, the sales letters, the ads and all the advice and help - I paid for that whole machine inside two months. In fact in the first two months of having that machine, we took an EXTRA £72,000 in sales. I wish I'd had access to this marketing system 15 years ago!"
- Cailee Byron, Hair & Beauty Professionals, Long Eaton, Nottingham
"Since buying my toolkit my numbers of clientele has improved beyond recognition together with each client spending more pro-rata than ever before. I am now in the process of employing more staff and have the confidence to do this knowing that the help I have from Martin is second to none."
- Diane Matthews, Diane Matthews Clinics, 118a North Street, Romford, Essex
"After 20 years in the beauty trade I applied just one of the ideas in the Toolkit and have just had my best January EVER! A slump in the economy? PAH! Using the Toolkit, January generated £20,000 in sales which is £6,000 better than we have ever done before."
- Joanna Philpot, Mayflower Health & Beauty Clinic, 35 Mayflower Way, Beaconsfield, Bucks