We’ve previously recommended US salon owner Aura Mae’s excellent Small Salons blog as a great read for salon owners. Last week she published some useful marketing strategy tips for hair salons or beauty salons looking to improve their marketing during the recession - “Recession Busting Strategies”. Click here to read the full article. An excerpt -
• Create extra value
- Give them another service free for booking a service
- A how-to night on make-up application
- A champagne social night
• Focus on retention
- Reward repeat client with discounts on additional products or services
- Thank your customers with an email post visit
• Be Positive
- Create an oasis from stress
• Survey your clients
- Use data to improve your service
• Market aggressively-and efficiently!
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