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OK, so it’s a little late to be organising your Christmas promotions, but if you’re looking for a last-minute idea to give your salon or spa that extra little Xmas boost, read on!
The Washington Post reports that “self-gifting” is on the rise this year - Consumers Are Buying for Themselves this Holiday
The percentage of shoppers who say they plan to indulge in a little something extra for themselves has risen four points since last year to more than 57 percent - the biggest jump in at least six years, according to an industry survey. Sales of jewelry, apparel and consumer electronics are up so far this holiday season from last year, and experts attribute part of the boost to what has become known as “self-gifting.”
And the good news for salon and spa owners is that the kind of treatments you can offer are often high on the list for people who have decided that they deserve a treat themselves this Christmas -
And shoppers reported plans to spend an average of $107.50 this Christmas on themselves, the NRF said…
Bennett said the sense that the recovery is on track made her feel a little less guilty about spending $200 online at Ann Taylor for herself while she was scouring the Internet for gifts for her teen cousins. They got Best Buy gift certificates and J. Crew sweaters; she got two new tops and a dress and then booked an oxygen facial for herself at the spa.
General manager Michelle Caron said customers are not only booking “maintenance” appointments - the manicures and waxing counted as necessities among some women - but also reserving more indulgent services such as facials and massages. This holiday, the spa launched a new service dubbed Shopper’s Delight, a lower leg massage and exfoliating treatment for $70.
“We’ve only been getting busier and busier,” Caron said.
So, make sure you take advantage of this growing trend this year. You might not have time to do a huge mailing campaign, but you can put together a few “You deserve it” packages and promote them with posters and leaflets. Make your Christmas a little merrier!
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