Beauty Salon Marketing » » Beauty Salons in top 10 Internet Yellow Pages searches

Beauty Salons in top 10 Internet Yellow Pages searches

Interesting news for salon owners wondering whether internet advertising is a useful way of marketing a salon business. A Yellow Pages Association press release lists the top 10 searches made by consumers on Internet Yellow Pages in 2007… and “Beauty Salons” came equal 9th. From the article -

“As Yellow Pages publishers continue to enhance their Internet Yellow Pages (IYP) properties and the local listings they provide to search engines such as Google, Yahoo and others, the Yellow Pages Association® (YPA®) today released the Top 10 IYP headings based on consumer usage.

According to research firm Knowledge Networks/SRI, the Top 10 category searches among 2007’s 3.8 billion total IYP searches(1) were:

1. Restaurants
2. Physicians & Surgeons
3. Hotels
4. Auto Repairing & Service
5. Florists-Retail
6. Auto Dealers-New & Used
7. Dentists
8. Auto Parts & Supplies - New & Used
9. Beauty Salons (tie)
10. Hospitals (tie)

…

In addition, the profile of IYP users shows that:

– 63% are female
– 89% are aged 25-64
– 54% are college graduates
– 42% have lived at the same address for 10+ years”

See also our related article - Salon Advertising - Is (print) Yellow Pages a Dinosaur?

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

This entry was written by admin, posted on August 22, 2008 at 11:55 am. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Trackback

By Beauty Salon Marketing UK » » Salon Marketing - Beware of SEO company emails on September 21, 2008 at 6:22 pm

[...] Beauty Salons in top 10 Internet Yellow Pages searches [...]

Post a Comment

Get updates by Email

Enter your name and email, click Send, and we'll tell you when we add new articles. Your details are never shared, see our Privacy Policy

Name:

Email:
Subscribe to RSS feed
- Subscribe in a feed reader
Free Salon Marketing DVD
Salon Marketing Articles
Salon Marketing Toolkit

"I can't believe it! I took just one letter from the pack, tweaked it just a little to suit my circumstances, and... 33% response rate. Great!" - Fiona Bullard, Lilly Holistic Beauty Clinic, South Way, Blacon, Chester

"Without doubt the best business decision I have ever made. Just one example, I bought a new machine for my salon costing £20,000 - just using the marketing tools I got as an Inner Circle member - the flyers, the sales letters, the ads and all the advice and help - I paid for that whole machine inside two months. In fact in the first two months of having that machine, we took an EXTRA £72,000 in sales. I wish I'd had access to this marketing system 15 years ago!" - Cailee Byron, Hair & Beauty Professionals, Long Eaton, Nottingham

"After 20 years in the beauty trade I applied just one of the ideas in the Toolkit and have just had my best January EVER! A slump in the economy? PAH! Using the Toolkit, January generated £20,000 in sales which is £6,000 better than we have ever done before." - Joanna Philpot, Mayflower Health & Beauty Clinic, 35 Mayflower Way, Beaconsfield, Bucks

"Since buying my toolkit my numbers of clientele has improved beyond recognition together with each client spending more pro-rata than ever before. I am now in the process of employing more staff and have the confidence to do this knowing that the help I have from Martin is second to none." - Diane Matthews, Diane Matthews Clinics, 118a North Street, Romford, Essex

"I've now been using the material for two-and-half weeks... I have already taken £1403 worth of extra business - and not just bookings - already over £1000 of this is in the bank!!!! ...been completely booked solid all this week and the weekend is looking much the same! This is certainly the best business investment I have made to date." - Tracy Norton, Diva Health & Beauty At LA Fitness, Sale & Dragons Health Club, Brooklands, UK

"Totally reformed the way I now market my salon. I went from getting very mediocre results where I've been lucky to break even - to spectacular results! The traffic to my salons has increased significantly, and I'm now really confident with my marketing. I would never go back to the 'old' way of marketing." - Catherine Trebble, Total Wellbeing and Dundrum Laser & Skincare, Dublin
Search