A friend of mine is a business consultant who works with some of the biggest companies in the world. He taught me a simple trick to make planning (marketing planning or business planning) much more effective…
Start at the end and work backwards.
Remember those puzzle books you had as a child - where you have to [...]
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Published August 3, 2008 – 11:16 am
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Our White Paper - Getting through the Credit Crunch, How to “Recession Proof” Your Salon - has quickly become the most read article on our website. But you can never have too much good advice at times like these.
“The Federation of Small Businesses (FSB) has joined forces with ASC Finance for Business to help small [...]
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Published August 2, 2008 – 3:34 pm
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The UK Federation of Small Businesses (FSB) has launched a new campaign - “Keep Trade Local” - aimed at helping small businesses (like salons) to survive on UK high streets. You can download a PDF copy of the manifesto from their website.
They have also setup a petition on the website of No 10 Downing Street, [...]
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Published August 2, 2008 – 1:02 pm
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Take the free Entrepreneurial Profiler test on Rachel Elnaugh’s site (takes about 15 minutes, and you have to register by giving your email address). You get an interesting page at the end, suggesting what “type” of entrepreneur you are, and giving tips on how to use your traits to best effect in your business.
Rachel Elnaugh [...]
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Published August 2, 2008 – 11:29 am
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The Official Google Blog reported a new milestone last week -
“We’ve known it for a long time: the web is big… Recently, even our search engineers stopped in awe about just how big the web is these days — when our systems that process links on the web to find new content hit a milestone: [...]
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Published August 1, 2008 – 12:56 pm
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In our free Salon Marketing videos, we explain the key elements that make a great advertisement. One of the most important elements is “credibility” - will your prospective customers believe what you are saying? Using customer testimonials can be an effective way to make your salon or spa’s advertising more believable.
Copyblogger has a useful article [...]
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Published July 31, 2008 – 10:31 am
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Just a quick link to a great article over at CreativeBriefing.com - 10 Things you can learn from Gordon Ramsay about Running a Business. From the article -
“In Ramsay’s Kitchen Nightmares, Ramsay applies a number of basic principles to help failing restaurant owners turn their fate around. While the series revolves around the food industry, [...]
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Published July 31, 2008 – 10:04 am
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So you’ve put together a great offer to promote your salon, and now you want to attract more customers by using it in a leaflet distibution to your local area. Here’s a quick tip to increase the response rate from your “door drop”.
Put your Special Offer leaflet inside a plain white envelope and seal it [...]
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Published July 30, 2008 – 1:48 pm
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Whether you are starting a new salon, looking for finance to expand your existing salon, or want to better manage your beauty business, a business plan is an essential tool. It’s always wise to take financial advice on these matters - a good accountant will more than pay for the cost of their services in [...]
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Published July 28, 2008 – 4:39 pm
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Quick Tip - If you’re using Wordpress to run your salon website or blog, there’s an excellent new plugin available. The Keyword Research Wordpress Plugin, by semvironment.com will help you to choose the right keywords and phrases for each article you write - to help you attract more readers (or customers). As they say on [...]
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Published July 28, 2008 – 3:25 pm
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