After many requests, we have now made our most popular article - Getting Through the Credit Crunch, How to “Recession Proof” Your Salon - available as a PDF file. A link has been added at the top of the article to the PDF - click on it to read in your browser, or right-click and [...]
As the Credit Crunch deepens, there are fewer and fewer options available if you need to raise funds for a new business, or to invest in your existing salon business. The Bytestart.co.uk “small business portal” website has a quick overview of Borrowing Options for Small Businesses, and more in-depth articles on many of the options [...]
US salon owner, Aura Mae, runs a great blog, writing tips and articles (and the occasional rant!) for owners of small salons.
She’s a hair salon owner, but most of what she writes is relevant to all sectors of the beauty industry. As she says in her post “Who are my people?” -
“When you are a [...]
Do you use customer feedback forms in your salon or spa, to track your clients’ satisfaction with your services? Even if you’re already regularly using forms, here’s a quick way to get a different kind of feedback from your clients. It’s much more intuitive and “creative” than normal ways of looking at feedback data!
Write a [...]
If you haven’t already visited, have a look at the Salon Geek website. There’s a great, friendly and knowledgeable community of salon owners and staff. Mostly UK-based, but quite a few from other countries too. They have discussion forums, blogs, articles, tutorials and many other features - all salon-related (as the name suggests!)
Their forums cover [...]
The other day I was on the phone with a salon owner. Nothing unusual in that. I’m in regular contact with salon owners up and down the country every day. Whilst we were chatting I heard her salon door open. She excused herself from our conversation and went to serve the client.
Again nothing unusual there. [...]
Amidst controversy and concerns over privacy, it has been confirmed that Google’s cars are out and about, photographing UK cities for its StreetView website. The Daily Mail reports -
“Google has confirmed it is now in the process of photographing Britain as part of the Street View project. Cars emblazoned with the company’s logo and carrying [...]
OK, let me say firstly that we generally don’t recommend “discounting” as a way of promoting your salon or spa. It can pull in some extra clients in the short-term, but they are often “price-shoppers” who are looking for bargains and may be difficult to convert to long-term clients when they have to pay full [...]
I had a call the other day from one of the Salon Marketing Toolkit owners. She was very distressed. Two of their main therapists/stylists had left and set up their own salon. Worse still, they had taken the complete client listing with them and were actively mailing to it!
Your salon’s most precious asset
As I say [...]
Welcome to our new blog. We’ll be posting tips, ideas, useful links, and short articles about salon marketing and management topics - including advertising, promotions, retail selling, newsletters, direct mail, websites, email marketing… and more. If you want to ask questions, add your thoughts, or make suggestions on any of our posts, please add a [...]
