Don’t put the cart before the horse
I was speaking to a salon owner the other day and they were rightly concerned that they had shelves and shelves of products that they just weren’t selling. (Sounds familiar?)
They wanted me to come up with a killer campaign to get those products moving off the shelf. Now, as [...]
To price or not to price - That is the question!
I’m often asked whether you should put all your prices onto your salon brochures. Personally I’m a BIG fan of NOT putting all prices on. And here’s why:
Scenario 1. The price shopper.
You’ve seen them. They come into your salon. Pick up or ask for a [...]
Salon Marketing promotions to make the most of the World Cup
Love it or loathe it. The football (or Soccer) World Cup is fast approaching. You might be eagerly awaiting the first match or dreading the entire circus. Either way why not turn the event to your advantage? Try running a football related salon promotion.
Choose from [...]
Here is a very quick and easy Christmas promotion that one of our salon marketing clients is running right now. And you can simply copy it onto your salon website - it’s our free gift to you!
Have Christmas wrapped up - and get FREE Gift Vouchers!
You know with the credit crunch and the recession every [...]
Finding your first clients - Or how to start your salon
You know that when you start a new salon finding your first clients can prove to be the most difficult task. Just how do you attract those first fee paying clients? And how can you do it for almost FREE. Yes that’s FREE advertising ideas. [...]
Keeping your customers satisfied and returning for more is an essential part of any salon business. Without satisfied customers you simply don’t have a business. But how do you know that you have satisfied customers?
Certainly if they re-book then they have a degree of satisfaction. However, how certain are you that they are really totally [...]
Should you get hair salon software or beauty salon software into your salon or spa? And, if you are going to take the plunge, which salon software should you be looking for? How do you want the salon software to perform?
How to choose Salon Software
It is the old adage ‘Horses for courses’. There is absolutely [...]
Credit Card Processing for Salons and Spas
Should you have a credit card processing machine in your salon or spa?
Very often people ask me if they should have a credit card machine in their salon. Of course the answer is …. It depends! No, really, it does depend on several factors, such as:
The type of treatments [...]
Completely FREE salon marketing training videos!
I just couldn’t keep this one to myself. You see my friend Henry Baker is giving away hours of video on how to double your salon or spa profits.
Without complicated marketing, without spending lots of money and without taking up your time.
I’m serious. People are totally flipping out about this [...]
How to ensure your salon loyalty programme makes YOU money
Almost every (good) salon has one - a loyalty programme. BUT how many actually work at putting money IN your till?
What happens at the moment -
You’ve got a loyalty programme. Let’s say the client has a card. Each time they have a facial the card is [...]
