As the credit crunch deepens and more experts are predicting a recession, many salon owners are asking us how to market their salon more effectively during a recession. A couple of recent reports indicate one possible solution - try internet advertising for your salon or spa.
“Shoppers go online during Credit Crunch”
IntheNews.co.uk reports findings by uSwitch, [...]
Published August 27, 2008 – 1:18 pm
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We have mentioned before that Google now accounts for around 90% of the market in the UK. If you have searched for local services via Google, you will have noticed the box that they now display at the top of the page showing a map of the area and links to 10 local businesses that [...]
Published August 25, 2008 – 6:29 pm
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If you loved “Ramsay’s Kitchen Nightmares” or found yourself learning all sorts of useful ideas from “Mary Queen of Shops” then a similar reality TV show based around hair salons sounds like it should be compulsive viewing.
Bravo TV launched a new show, Tabatha’s Salon Takeover this week in the USA. Unfortunately, according to the reviewer [...]
Published August 23, 2008 – 6:53 pm
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Interesting news for salon owners wondering whether internet advertising is a useful way of marketing a salon business. A Yellow Pages Association press release lists the top 10 searches made by consumers on Internet Yellow Pages in 2007… and “Beauty Salons” came equal 9th. From the article -
“As Yellow Pages publishers continue to enhance their [...]
Published August 22, 2008 – 11:55 am
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Keeping you informed on latest news about the Credit Crunch and how it relates to salon owners and their business - there’s news over at Bytestart (UK small business news site) about the Credit Crunch, or potential recession. Firstly they report that the British Chambers of Commerce have forecasted that a recession is “a distinct [...]
Published August 20, 2008 – 5:52 pm
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Since we’ve had a lot of new visitors in the last couple of weeks, here at Beauty Salon Marketing, we thought it might be useful to post a quick roundup of our most popular salon marketing articles. So, if you’re visiting for the first time, you can quicky get an overview of what the site [...]
Published August 19, 2008 – 1:58 pm
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If you have a salon website, or are thinking of setting up a website for your spa or salon, we highly recommend you read this article - 3 Steps To Protect Your Domain Name - at Small Business Trends. For many salon owners, their salon website is becoming their main marketing tool for attracting new [...]
Published August 17, 2008 – 10:58 am
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Do you have a blog for your salon or spa (or a salon website you can easily update)? You may want to get involved in “Blog Action Day 2008 - Poverty”, which was announced today.
“On August 15th we launch the annual Blog Action Day campaign! As you may recall from 2007’s super successful campaign, the [...]
Published August 15, 2008 – 10:14 am
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One way to draw attention to your salon promotions and advertising is to link them to current affairs and news that appeals to your customer-base. Back in June, we posted on the Salon Geek forums, suggesting that salon owners could tie-in their offers to the Olympics.
It’s not too late! Could you run a Gold, Silver [...]
Published August 13, 2008 – 1:31 pm
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The Motley Fool is one of the best sites for financial advice (Fool.co.uk or Fool.com) on everything from Credit Cards to Property to Pensions and Investments… and in these difficult economic times, sorting out your personal finances can leave you with more time and energy to focus on your salon business.
They also have useful articles [...]
Published August 4, 2008 – 12:03 pm
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