As the credit crunch deepens, many salon and spa owners are wondering how it will affect them. In our white paper - Getting through the Credit Crunch, How to “Recession Proof” Your Salon - we discussed the possibility that the hair and beauty business may be well placed to survive, or even thrive during difficult [...]
Published October 9, 2008 – 1:31 pm
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We’re increasingly being asked by our Salon Marketing Toolkit customers how to get their salon website listed in Google. Good news - Google recently made the process easier with a new section on their site which pulls together all the different way you can submit your content to Google - Google Submit Your Content
For beginners [...]
Published October 7, 2008 – 4:02 pm
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Public Relations (PR) is one element of a salon marketing plan that many salon owners neglect. It’s understandable, PR is great when it works, but is much less predictable than other ways of marketing your salon. You never know in advance whether a press release will be published by your local newspaper, for example.
But if [...]
Published October 2, 2008 – 11:53 am
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The “Google Blogoscoped” site reports - Google Maps UK Adds Traffic Information
“Google Maps UK has finally added live traffic data to the major roads in England. As with other areas in Google Maps that have traffic data enabled, you can also let Google predict what the traffic situation will be like on any day at [...]
Published September 28, 2008 – 11:25 am
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In a previous article - Your Salon Website, Search Engine Optimisation (SEO) Basics - we walked through the process of setting up basic salon websites, for under £100 per year. But for some people, perhaps those who are just starting up their beauty salon or hair salon, this may be too expensive at the beginning.
One [...]
Published September 25, 2008 – 4:43 pm
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More and more of our salon marketing toolkit owners are asking us to help them with Search Engine Optimisation (SEO) for their salon website. At the same time, many are contacting us for advice after an “SEO expert” has emailed or telephoned them out of the blue, telling them something like “We can guarantee to [...]
Published September 21, 2008 – 6:21 pm
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A quick Sunday morning link! If you are designing a beauty salon logo, hair salon logo, a salon website, business cards, or appointment cards and you’re looking for some inspiration, take a look at this website - Design Inspiration Gallery - FaveUp
They have a great collection of cool and beautiful designs for logos, websites (Flash [...]
Published September 21, 2008 – 9:52 am
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Christmas is a great time to sell more retail products in your salon (think about gift vouchers as well, if you are not already). There’s a useful discussion on the Salon Geek forum, which is well worth a read - Christmas Retail Products.
Martin Duffy has some very useful suggestions for producing your own “hampers” or [...]
Published September 16, 2008 – 11:24 am
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A picture paints a thousand words… and research has shown that photos increase the readership of adverts, posters, websites, leaflets, flyers, etc. But what if you don’t have enough high quality photos of your salon? You can pay for stock photos, or take a look at some of these websites offering free stock photos.
Note : [...]
Published September 15, 2008 – 12:41 pm
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We previously looked at some of the most popular “Business for Sale” websites, to see how useful they were for people seeking beauty salons for sale or hair salons for sale. Today we came across a new service that gives you a valuation of your business, which could be very useful if you are buying [...]
Published September 14, 2008 – 3:39 pm
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