As more salons and spas are using websites to attract new customers, more salon owners are testing Google’s Adwords service to advertise their beauty business on search-result pages. Did you know, there’s a service you can use to spy on any of your local competitors?
Try SpyFu (UK) or SpyFu global/US
Just type the website address you [...]
Published July 28, 2008 – 1:20 pm
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Inspired by a list of the Top 25 Things Vanishing from America (which includes Yellow Pages at number 24) Chris Silver Smith asks “So, when will print yellow pages ultimately go the way of the dinosaur?” From his article -
“I’ve written before about how print yellow pages usage is decreasing due to the internet and [...]
Published July 27, 2008 – 1:14 pm
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If you are designing a website for your salon or spa, or putting together adverts, leaflets, posters (or even a new logo) it’s important to have a good colour scheme that matches the professional image you want to portray. Not always easy for those of us without any graphic design training!
Take a look at the [...]
Published July 27, 2008 – 10:44 am
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Jill Groves, author of the “Selling With Energy” book, has a quick tip to help you boost the number of referrals you get from your existing customers. This tip comes from a hair salon, but could easily be used for marketing beauty salons, nail techs, day spas, massage services…
An Incredible Referral Tip
Anne and Jane of [...]
Published July 24, 2008 – 10:58 am
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US “Nails Magazine” reports an “interesting” new treatment being used by a salon in Virginia - Fish Pedicures!
“A salon in Alexandria, Va., is using so-called “doctor fish” to nibble away at its clients feet. Yep, you heard me right. After washing their feet, the client steps into a special tub filled with the tiny carp [...]
Published July 23, 2008 – 10:29 am
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Take a walk along the magazine rack at your local newsagents, browse the section for women’s magazines, and what do you see? Lots of pictures and text competing to attract the attention of women with disposable income… and persuade them to part with some of their hard-earned cash.
Sounds familiar? Isn’t that exactly what you’re trying [...]
Published July 22, 2008 – 3:39 pm
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In our post last week on Ranking Factors for Google UK, we mentioned that Google has reached 90% market share in the UK. Now the BBC reports a survey that says Google is the UK’s top consumer brand. From the article -
“It moved up two places from last year’s poll, beating Microsoft into second place [...]
Published July 22, 2008 – 1:56 pm
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Are you using email marketing to keep in touch with your salon or spa’s clients and customers? Perhaps you’re thinking about an email newsletter, or emailing your latest promotions and offers? We’ll talk more about ways to setup an email marketing system in future articles, but one of the problems many people face is getting [...]
Published July 21, 2008 – 1:12 pm
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The “Church of the Customer” marketing blog has a short anecdote about buying a gift certificate at a day spa. It’s an object lesson in what not to do if you’re selling gift certificates in your spa or salon!
Of course, it’s easy to laugh and think that we would never do anything like that. We [...]
Published July 19, 2008 – 11:28 am
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If you’re a UK reader and have a website for your salon, you probably know how important Google is in the UK. Figures from December 2007 suggest that Google’s market share has reached 90% in the UK.
So it is especially important that the search engine giant recognises that your website is targetting a UK audience, [...]
Published July 18, 2008 – 5:12 pm
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