If you’re thinking of buying an existing salon - or, indeed, you’re thinking of selling your salon - then here are a few tips to consider. Some are more obvious than others!
If you’re not buying the salon as a going concern then this is not for you. If you are going to buy a salon [...]
Published November 4, 2011 – 11:57 am
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Whatever salon marketing you are planning during the first weeks of the New Year you certainly should not ignore Valentines Day.
Why is Valentine’s Day so important? Put simply, if you’ve NOT got a Valentines Day offer you’ll be missing out on some £1.3b spend in the UK alone. Furthe,r over half of the UK population [...]
Published January 14, 2011 – 12:56 pm
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OK, so it’s a little late to be organising your Christmas promotions, but if you’re looking for a last-minute idea to give your salon or spa that extra little Xmas boost, read on!
The Washington Post reports that “self-gifting” is on the rise this year - Consumers Are Buying for Themselves this Holiday
The percentage of shoppers [...]
Published December 8, 2010 – 5:47 pm
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Mothers Day promotion ideas just might not work. For many salons Mothers Day might seem like the ideal opportunity to promote and sell extra services. But for some, Mothers Day promotions just don’t work.
The other month I was working closely with one salon owner on their Mothers Day promotional ideas. We’d both worked really hard [...]
Published December 8, 2010 – 1:40 pm
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If you are Starting a Salon, or haven’t got round to creating your salon website yet, there’s good news for UK beauty salons, hair salons, and local businesses in general. Google has teamed up with BT to offer free websites for UK businesses. Check out http://www.gbbo.co.uk for the details.
From the website -
We give you:
A [...]
Published December 7, 2010 – 12:54 pm
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Salon Marketing Ideas
For most salon owners thinking up salon marketing ideas can be a thankless chore. Many find that salon marketing ideas are simply a 10% off day or 20% off when you book a course of three.
Frankly, salon marketing ideas like that just won’t ‘cut the mustard’. You see these types of promotion don’t [...]
Published December 1, 2010 – 10:01 am
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Job losses, spending cuts, government bailout loans… the news at the moment is full of less-than-happy prospects for the economy in general. So, in the midst of all that, how can you make sure that your salon’s mini-economy can survive, or even thrive.
We posted some new videos on our Salon Marketing Youtube channel recently aimed [...]
Published November 29, 2010 – 11:27 am
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It has always been a bug-bear of mine that when you discount your services on price alone you’re actually losing money and NOT making it. I always think of the hair salon that ran:
“Half price deals on Wednesday and Thursday”
The result: They were choc-a-block all day Wednesday and Thursday… and deserted the rest of the [...]
Published October 26, 2010 – 10:42 am
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If you regularly follow the advertising hints and tips from Beauty Salon Marketing you’ll know that we’re very keen on offering FREE things. Over the years we’ve discovered that FREE generates responses.
But why does FREE work so well?
Apparently we all love spotting a bargain. (Don’t we?) So much so that when we spot something FREE [...]
Published September 30, 2010 – 2:16 pm
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It is a good question isn’t it? Should you have an on-line retail presence or not? At first thoughts it sounds great doesn’t it?
The extra sales. The extra revenues. The extra discounts you’ll get on your purchases.
BUT
Think again. Whilst your super keen website developer will be encouraging you to put a retail outlet onto your [...]
Published September 20, 2010 – 11:18 am
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