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Nearly finished - actually, I’m sorry to say, you’ve never finished doing your marketing. What do I mean by that? Well …
Marketing is a process NOT an event
And like any process it should be repeated, refined, reworked and then repeated again.
You see, if you talk to any of the great marketers they will never claim to ‘know it all’. (And if they do, run a mile from them because they’re too ‘stuck in the mud’) Why? Because the world, thankfully, is in a constant state of flux. However, the basic underlying principles of great marketing, great selling and promotions have remained the same for years. And that’s exactly what we’ve covered in this course.
So what have we learnt?
- The difference between: clients, customers, lost/lapsed clients & customers, prospects and the rest of the world.
- Only ever do advertising or promotions that you can measure the response of.
- Only ever spend your hard earning money on advertising that brings you results. And if it worked, do it again next time. If it didn’t, either change it or stop doing it.
- It is far, far cheaper to market to your existing clients & customers than it is to market to your prospects
- If you’re using direct mail, mail once, twice and three times
- The crucial elements of advertising and promotions are -
- The headline - grabs people’s attention and makes them want to read on
- The proof that what you’re saying is true - scientific evidence, photos, testimonials
- Guarantee - a really strong one to lower the barrier to sale
- Interesting story - to add weight and entertain
- Call to action - telling the reader what to do next and building in the scarcity
- The offer - THE most important bit. A really, really strong value-added offer.
OK, so now you’re raring to go. Armed (and dangerous!) with the best marketing advice you’ll ever get. Ready to put in place all those killer promotions and advertising programmes.
But wait…
That is going to be an awful lot of hard work. And it will be a very lonely job doing it! (And I know - I’ve done it - working long hours into the night crafting copy) Wouldn’t you be better placed to simply copy what other salon owners have done? Avoiding the mistakes and pitfalls that can eat into your hard earned cash?
Take the easy route …
Simply click here to see if you qualify to become a member and owner of The Salon Owners Marketing Toolkit. Membership is strictly limited to those of you keen to become a salon entrepreneur, not those people who simply wish to have a job.
“Thank you. Just got home from work and looked at my figures. I’ve not even had my toolkit for three weeks and I’ve already brought in over £1,400 using the stuff from the pack. Absolutely phenomenal. Absolutely brilliant just can’t believe it.”
Tracy Norton, Diva Health & Beauty, Sale
Dedicated to filling your salon with clients
Martin Smith
